Organic VS. PPC Advertising
Search engine optimization (SEO) is the process of making a website visible on search engines. When someone goes on Google to search for ‘SEO services in Chicago’, I want to be on top. By using special techniques I am able to make this happen. However, one common misconception is that SEO works overnight. This is entirely false, SEO can take years to take full effect. This is because the web is full of content and Google needs time to sort through the content. Learn the differences between organic and paid advertising below.
Many SEO services will try to sell you on pay-per-click advertising. If you truly want your website to rank, avoid this at all costs. While this method is useful for certain cases, it has been devalued by ad blockers. Ad blockers hide your ad from search results. On top of this, the traffic you generate from PPC advertising does not count towards your search engine ranking position (SERP).
Overall, organic SEO is the way to go. When you hire an excellent SEO service for your company, they will likely target organic results. Organic SEO requires time, effort, and commitment. Search engines know how to find these qualities in the content you create. By committing to releasing new content weekly, your web presence grows. Unlike paid SEO, organic SEO does not disappear if you take a short break. On top of this, your website visitors will appreciate the content and share it. This is how you properly grow a website.
Which Do You Choose?
While organic & PPC advertising both have their uses, you must choose one. The good news is that you can easily use a combination of the two if you wish. Organic SEO is useful for long-term growth that takes time, effort, and commitment. Due to this, impatient people tend to opt for PPC advertising. As a result, they will not see natural growth. Also, pay-per-click tends to be a waste of money. A click does not always result in a sale. Keep this in mind when hiring an SEO service,